Skip to content
About Us

A small team of people who actually run your campaigns.

No account manager standing between you and your account. No juniors learning on your budget. When you write to us, the person who replies is the person actually building your campaigns.

Samuel Žák, Founder
Samuel Žák Founder Let's connect on LinkedIn
Founder

Who will be running your PPC campaigns.

I run campaigns in Google Ads, Meta Ads and on price comparison sites, and I prepare the reports that show whether the money spent on advertising is actually paying off. I worked at one of Slovakia's leading large agencies, looking after both e-commerce and lead generation accounts. Before that I worked at Arteria G-Partner, a Google partner, as a strategic consultant for companies running Google Ads with combined quarterly ad spend of over €10 million.

Working at a large agency taught me discipline and thoroughness above all. With ad accounts, even a small mistake can mean money wasted and time lost. I brought that approach to the smaller portfolio of accounts at SAZA-digital. I check the numbers first and draw conclusions second. I move budget before a weak week turns into a weak month. And when something isn't working, I tell you openly instead of hiding the problem on page four of a report.

  • 4 specialists for your website or online store
  • 8 years of experience across our specialists, from leading Czech and Slovak agencies and freelance
  • 20+ brands in Slovakia, Czechia, Poland, Hungary and Romania
Contact us
Why We Started

We know the model where the client gets lost.

We've put in years at agencies and freelancing. We've seen how it works from the inside: the client talks to an account manager, who relays it to a specialist, who sends a report back. No one in that chain sees the whole picture. The bigger the agency, the longer the chain.

That model rests on the assumption that you need two people: one who understands your business, and one who can build campaigns. We don't buy that assumption. We cover both roles ourselves: the person who understands how and where you make money is the same person sitting inside your ad account.

Small and mid-sized businesses lose the most under that old model. Their budgets aren't big enough to earn them senior talent, so they end up with juniors learning on their dime. We built it the other way around: four specialists who do the work, with no one standing between them and you.

How We Work

Three promises. We mean every one.

01

No middleman

You talk directly to the person building and running your campaigns, who also understands how your business makes money. You don't need one person for the business side and another for PPC. We cover both ourselves.

02

No lock-in

We don't lock you into twelve months. If the partnership stops making sense, you walk away any time, no notice period, no negotiating.

03

Transparent reporting

Every month you know exactly where your money went and what it brought back. No charts that look good and say nothing. You get concrete numbers you can verify in your own account.

Why Us

Why choose a small team of specialists?

Because a bigger agency wouldn't give you more. It would give you more people: an account manager, a project manager, a junior specialist. You'd pay for all of them in a monthly fee, and only a fraction of that would actually go toward your campaigns.

And that math has one more consequence. Senior time is expensive, so agencies naturally funnel it toward the biggest budgets. Smaller accounts get handed to juniors. It's not malice, it's just how the model's economics work: it holds up for big brands and falls apart for small and mid-sized budgets. We know because we spent years working inside agencies ourselves.

Having four specialists means your account never lands on a junior's desk as a training exercise. It also means we don't take every client: we only take as many accounts as we can actually do right.

Team

Meet the specialists who answer for the results of their own work.

PPC on its own won't bring you revenue. The click has to land somewhere, the data has to make it back into the account, and part of your demand can be won without paying per click at all. That's why your account isn't one person with one skill, but specialists across the four areas that together decide the outcome.

PPC specialists

Google Ads, Meta, Sklik and the comparison sites. The daily work inside accounts: campaign structure, bidding, budgets, search terms. People who do this every day, not once a month at reporting time.

Automation

Scripts, rules, feeds and the plumbing between systems. So the account keeps working when nobody is watching it, and so decisions are made on data that actually arrived where it was supposed to.

SEO and GEO

Some of your demand doesn't have to be paid for. Where it makes sense, we move it into organic — and into the answers AI search engines give — instead of buying it at auction year after year.

UX/UI design

Even the best-built campaign won't survive a page that doesn't sell. We treat landing pages and purchase journeys as part of the campaign, not as something that's "your side of the fence".

You'll find out exactly who is on your account on the very first call — along with what they've done before.

Our Philosophy

We do whatever the job actually requires.

PPC can't be done in isolation. When campaigns send people to a page that doesn't sell, there's no point optimizing the campaigns. When e-commerce data never reaches the ad account, you're optimizing blind. So that's what we fix: feed, tracking, landing pages, price comparison sites. Not because it's on the menu, but because without it the ads don't work.

It doesn't always work on the first try. But we'll always tell you what we tried and why it didn't land.

Let's find out together what your campaigns can really do.

Get In Touch
  • No commitments, no long-term contracts
  • We reply within 24 hours
  • Concrete numbers, not generic advice