A website built to generate leads is built differently from one that just needs to look good.
We build custom websites for businesses that collect leads and inquiries online. Not templates with the photos swapped out, but pages built around exactly what you want the visitor to do.
Custom-built, never templated
We build most sites on WordPress. You can manage the content yourself, with no dependency on us or any other agency. If your site's already running on another platform, we can work with what you've got.
Code instead of a page builder
We build sites with code, not by dragging blocks around in a page builder. You'll notice the difference in load speed, in the fact that the site won't break with every update, and in how easily it can be expanded later. Page builders are fast at the start and expensive down the road.
You manage the content yourself
We hand off the site so you can edit copy, testimonials, or blog posts without us. You shouldn't have to pay anyone, us included, for a minor text edit. We'll show you how, and leave you with full access.
Built for search engines and ads
We handle the technical foundation right from the build: speed, structure, mobile experience, conversion tracking. A site without this holds back SEO and paid ads later on. Fixing it retroactively is almost always more expensive than building it right the first time.
Everything stays yours
The domain, hosting, code, and all access credentials belong to you. If you ever decide to move on to someone else, you hand it over without rebuilding anything from scratch. Holding a client hostage through access credentials is, in our view, a weak business model.
We only build lead-generation sites, not online stores
That sounds like a limitation, and it's intentional. An online store is a different discipline entirely: inventory, payments, shipping, returns, accounting integration. If we squeezed that in alongside everything else, we'd do it averagely. That doesn't help you.
We build sites for businesses that sell through inquiries
Services, custom manufacturing, B2B, trades, consulting. Anywhere the purchase doesn't happen with a button click, but with a phone call, an email, or a filled-out form. The whole site is built around getting that step to happen.
For online stores, we handle the ads, not the store itself
We work with e-commerce brands every day, but on the performance side: campaigns, feeds, comparison sites, tracking. We leave building the store itself to people who do nothing else. We're happy to recommend someone if you need it.
We don't recommend a new site to everyone
If your site works and leads keep coming in, and you've just grown tired of how it looks, we'll say so directly. A fresh look on its own won't raise your lead count. In that case, the money usually goes further elsewhere, in advertising, for example.
How we design a site
UX is about how the site behaves and whether a visitor can easily get where they need to go. UI is about how it looks. For lead-generation sites, the first one matters most, but neither works without the other: a confusing site won't be saved by nice graphics, and an ugly site breeds distrust even when it's perfectly usable.
Visitors need to instantly understand what you offer
The first screen has to answer three things: what you do, who it's for, and what the visitor should do next. Most sites fail this by trying to talk about themselves first. People won't give a site like that more than a few seconds.
One clear path to contact
Every page needs an obvious next step. Give a visitor five equally important options and they usually pick none of them. We build pages so the path to the form or the phone number is always within reach.
Proof exactly where doubt shows up
Testimonials, photos of real work, prices or at least a price range, clear contact details. In an inquiry-based business, the biggest barrier is doubt about whether you're legit. Proof belongs exactly where that question arises.
A form that doesn't scare people off
Every extra field cuts submissions. We only ask for what's actually needed for a first contact and sort out the rest in conversation. What happens after submission, and how fast you respond, matters just as much.
How we build a site
Brief and goals
We go through who you sell to, how leads currently reach you, and what the site actually needs to achieve. Without that, every structural decision is just a matter of taste.
Structure and copy
First we agree on what pages the site will have and what goes on them. Content decides whether a site works. The design comes after the skeleton is done, not before.
Design and build
Visual design followed by the build on WordPress. We show you progress along the way, so feedback happens during the work, not at the very end.
Launch and tracking
We launch with tracking already in place, so from day one you see how many leads are coming in and where they're from. We'll show you how to manage the content yourself.
Tell us what you need the site to deliver.
Write to us about what you do and how leads reach you today. We'll tell you whether you need a new site or whether tweaking your current one will do. If a tweak is enough, we'll say so.
Get In TouchDomain, code, and access all stay yours. We reply within 24 hours.