Your product feed is doing more damage than you think.
Disapproved products, weak titles, and missing attributes don't show up in your campaign dashboard, but they're dragging down your Shopping performance every single day. We find them and fix them.
How we fix and improve product feeds
Google Merchant Center: errors and approvals
We find out why products are disapproved, which required attributes are missing, and where policy violations are happening, then fix it. The bigger the share of your catalog in the auction, the more impressions you get without adding a cent to your bids or budget.
Title and attribute optimization
Product titles are the main targeting signal in Shopping. We restructure them so the attributes customers actually search for come first: brand, material, size, color. Relevance improves and wasted spend on unrelated queries drops. It's the single change that most reliably lifts Shopping ROAS.
Heureka and Zboží.cz
For online stores in Slovakia and Czechia, these rank among the most important sales channels, and each one has its own feed spec, categorization, and bidding model. We handle feed submission, category mapping, and bid strategy on both platforms, in the exact format and language each one expects.
Meta catalog and dynamic product ads
For dynamic product ads to work properly, your Meta catalog needs clean data and accurate availability. We set it up, fix errors, and keep it in order through stock changes, so retargeting shows the right product at the right price, not an error page.
What working together on feeds looks like
Feed audit
A complete check across every channel: error rates, disapproval reasons, missing attributes, and title quality against real search queries. We'll tell you what's broken and what impact it's having.
Attribute strategy
We define the optimal title structure, attribute set, and category mapping for your catalog, tailored to how your customers actually search in your markets.
Implementation
We make the feed changes through your data source or feed management tool, push them to each platform, and monitor them until approval rates improve and errors clear up. We don't hand off the ticket and disappear.
Ongoing monitoring
Feeds aren't static. Products change, prices update, new errors pop up. We watch feed health and tune the title and attribute strategy based on the signals coming out of your campaign data.
Feed quality directly caps how well your Shopping campaigns can perform.
Some of your products aren't showing and you don't know which
Merchant Center disapprovals happen quietly. Your campaign dashboard looks normal, budget is being spent, but part of your catalog can't be shown at all. A feed audit usually catches the cause on the first pass.
Shopping campaigns are showing up for unrelated queries
If half your Shopping budget is going to searches that don't match your products, the problem is usually in the titles, not the bids. Fixing the feed is faster and more durable than endlessly adding negative keywords.
You sell on Heureka or Zboží.cz and aren't sure your feed is right
Both platforms have their own specs and categorization, different from Google's. Bad category mapping or missing attributes can quietly tank your visibility without a single error ever showing up in the dashboard.
Tell us what's in your feed.
Reach out and tell us where you sell and which platforms you're feeding. We'll tell you what's usually the biggest issue for stores like yours and what fixing it would mean for your Shopping performance.
Get In TouchNo commitments, walk away any month. We reply within 24 hours.